Apex Wave · SIM-only mobile · UK
£15 a month. Unlimited everything. That's the website.
/ MONTH. UNLIMITED. THAT'S THE WEBSITE.
One plan. Unlimited data, calls and texts on the same masts the big brands use. No contract, no credit-check theatre, no "from £15" asterisk. The £15 is the price.
Live-ish
Exhibit A
Their bill vs ours
We printed a typical Big Telecom bill next to ours. We are genuinely sorry about theirs.
"Unlimited"* plan (25GB)£25.00
Admin fee£3.50
5G access fee£5.00
Mid-contract rise (CPI + 3.9%)£4.87
Paper bill fee (you asked once)£1.99
Loyalty penalty (you stayed)£4.00
Out-of-bundle mystery charge£1.50
Fee fee (a fee for the fees)£1.97
Total / month£47.83
*Unlimited subject to limits. Exit fee applies to exiting. Hold music: Vivaldi, ruined.
The Plan£15.00
Hidden fees£0.00
Admin fee£0.00
5G access fee (5G is just… included)£0.00
Mid-contract risen/a — no contract
That's it. That's the bill.—
Total / month£15.00
Price reviewed never. Hold music: none, we answer.
The full range
One plan.
Two footnotes.
Other networks have 34 plans so you can't compare any of them. We have one, plus a data-only SIM and a roaming version. That's the range. That's the whole range.
Data SIM
£10/mo
- Unlimited data
- For tablets & routers
- Tethering, obviously
- No calls (it's a tablet)
The Plan
£15/mo
- Unlimited everything
- 5G at no extra cost
- EU roaming included
- Cancel by text
The Plan: World
£22/mo
- Everything in The Plan
- Roam in 71 countries
- Same rules abroad
- Still no contract
Coverage
Will it work at yours?
Almost certainly. We use the big guys' towers — same masts, same signal, roughly a third of the price. See the map.
Same towers. Same signal.
M4 2AW · 5G · est. 400 Mbps down. Yes, really. No, we won't charge extra for it.
Demo checker: everyone's covered. On the real network it'd be 99% of you.
Why us
We removed the annoying parts.
All of them.
No mid-contract rises
"CPI + 3.9%" is a price rise wearing a lab coat. Your £15 stays £15. In April. Every April.
Cancel by text
Text CANCEL. Done. No retention team, no "before you go", no 47-minute goodbye.
Humans answer
Average wait: 40 seconds. We timed it. There is no hold music because there is no hold.
eSIM in 90 seconds
Scan a code, keep your number, done before the kettle boils. Plastic SIM by post if you're romantic.
Receipts (the good kind)
Numbers we actually publish
Word on the street
People keep waiting
for the catch
"I kept waiting for the catch. It's been 14 months. There is no catch. I'm almost annoyed."
"Cancelled my old network by phone: 52 minutes. Joined Apex Wave: 4 minutes, and 2 of those were finding my glasses."
"My bill is a single line. I showed it to my dad. He printed it. It's on the fridge."
Questions
Ask us the angry ones
Every answer comes with a stamp, because the industry made you need one.
It's £15. Next April: £15. The April after: £15. "Annual price adjustment of CPI + 3.9%" is a price rise wearing a spreadsheet. We don't do it, because there's also no contract to trap you in while we did.
Text CANCEL to 15015. That's the entire process. No retention script, no "let me just see what I can do for you today". We'll be sad for about an hour, then we'll get over it.
No fair-use ceiling hidden on page 14, no throttle after tea time, no "deprioritisation during peak hours". Unlimited as in unlimited. The fine print on this one is that there is no fine print.
Charging extra for 5G is like charging extra for the chorus of a song. It's the network. You get the network. All of it, for the £15.
We will never call you. There's one plan — what would we even upgrade you to? A slightly larger fifteen?
It's £15 a month, not a mortgage. You pay monthly, you can leave monthly. Your credit file remains none of our business.
The end of the page
Stop reading.
It's £15.
You already know everything. That was the point of the website.
Get the SIM →