Plans
One plan.
This is it.
Other networks publish 34 tariffs so you can't compare any of them. Here's our entire product range on one page, with the fine print in a font you can read.
Data SIM
£10/mo
For tablets, laptops, routers, camper vans and that Raspberry Pi project you swear you'll finish.
- Unlimited 5G data
- Unlimited tethering
- No calls or texts
- No contract, cancel by text
- eSIM or plastic, free postage
The Plan
£15/mo
The one on the front page. The one on the billboards. The one that is the entire company.
- Unlimited data, calls, texts
- 5G included (obviously)
- EU roaming, 30 days/trip
- Unlimited hotspot
- WiFi calling & visual voicemail
- Keep your number in minutes
The Plan: World
£22/mo
The Plan, with a passport. For people whose group chat spans four time zones.
- Everything in The Plan
- Roam in 71 countries
- Same unlimited rules abroad
- Swap back to £15 any month
- Still no contract
Prices are per month, forever, in actual pounds. If we ever need to change one we'll tell you a month ahead and you can leave with a text. That is the entire pricing policy.
Side by side
Us vs the usual suspects
Based on typical UK "unlimited" tariffs as of this year. Names withheld to protect the guilty.
| The bit that matters | Apex Wave | Big Telecom | Budget MVNO |
|---|---|---|---|
| Monthly price | £15. Flat. | £25–£47 (depends on your haggling) | £12–£18 (intro price, then surprise) |
| Contract | None. Monthly. | 24 months | 12 months |
| Mid-contract price rise | Never | CPI + 3.9% every April | "We may review pricing" |
| "Unlimited" means | Unlimited | Unlimited* (*100GB fair use) | Unlimited* (*throttled after 40GB) |
| 5G | Included | +£5/month on some tiers | 4G only on cheap tiers |
| EU roaming | Included | £2.29/day | Bolt-on |
| Exit fee | £0 | Remaining contract value | 30 days' notice + fee |
| Time to cancel | One text | 52 min on the phone (avg) | A web form that errors |
| Hold music | None. We answer. | Vivaldi, ruined | A single pan pipe |
Add-ons
Both of them
Extra SIM — £10/mo
Same plan for someone in your house. Kids, grandparents, the lodger who never says hello. Managed from one account, one single-line bill each.
World Calls — £5/mo
Unlimited landline and mobile calls to 50 countries, for people whose mum lives abroad. Cancel it any month, like everything else here.
That's it
No insurance we'd never pay out, no "entertainment pack", no cloud storage you already get free elsewhere. Add-ons are where bills go to grow. We stopped at two.
Try it for 30 days.
Keep your escape route.
- 30-day money back. Not loving it? Full refund, no quiz about why.
- No contract, ever. Every plan is monthly. Leaving is a text message.
- Keep your number. Text PAC to your old lot, give us the code, done by tomorrow.
- Free SIM, free postage. Or an eSIM right now, in about 90 seconds.
The fine print
Readable. On purpose.
Most fine print is small because it's hiding. Ours is just short.
- The price is the price. £10, £15 or £22 a month, depending on which of the three you picked.
- Unlimited means unlimited. No fair-use ceiling, no evening throttle, no "deprioritisation".
- EU roaming on The Plan covers trips up to 30 days. Move to Spain permanently and we'll ask you to take The Plan: World, politely, once.
- Tethering is included. Yes, for your laptop. Yes, on the train. Yes, we know what you're watching.
- Cancel by texting CANCEL to 15015. It works at 3am. It works on Christmas Day. It works.
- If we ever change anything on this list we'll email you 30 days ahead in a subject line that says what changed.
- There is no clause 7. We just liked the number 7 having nothing to hide behind.
Plan questions
Still poking it for traps?
Text PAC to 65075 from your current network, they must give you a code within a minute (that part is the law), pop it into your Apex Wave account and your number moves by the next working day.
Same network, same speeds, same unlimited. It's £5 cheaper because it can't make calls, not because it's worse.
Any month, either direction, from your account in two taps. Going on holiday in June? Take World for June. Come back to £15 in July. This is allowed. This was always supposed to be allowed.
The one-plan model is cheap to run — no plan-matrix admin, no retention teams, no billboard budget for 34 tariffs. That's the margin. The £15 is the business model, not a promotion.
Last step
Get the SIM.
Posted today.
Order by 6pm and a SIM is in the post tonight, or take an eSIM and be on the network before this page scrolls back up.
On the real thing, your SIM would now be on its way and your bill would already be boring. Welcome to the £15 club.