From reseller to technology partner
You are not selling what you sold five years ago.
The line and call revenue moved to hosted. Then connectivity. Then mobile, probably Microsoft 365, maybe security and a bit of hardware. Customers who used to buy a phone system from you now buy four things, and they buy them monthly.
Commercially, you have already become a technology partner. Your website has not noticed.
- Lines and calls
- Hosted voice
- Connectivity
- Mobile
- Microsoft 365
- Security
- Hardware
- 31 January 2027
- Openreach's date for analogue and ISDN
- One client per patch
- Never two competitors in a territory
- Twenty-five years
- Selling telecoms in the UK channel
- SoGEA
- SIP trunks
- Hosted seats
- LOAs
- Porting dates
- RID
- CDR rating
- Wholesale margin
- ISDN30
- Number ranges
The gap costs you twice
Today
because prospects only know what the site tells them, and existing customers buy from someone else the services they never knew you sold.
Later
because when the business is valued, a buyer sees a proposition that does not match the accounts. Recurring revenue in services the website barely mentions. That is a discount, not a detail.
Who built it
We build telecoms technology, not just marketing for it
TelecomGrowth was founded by Robin Frost and Paul Hanner. Robin has spent twenty-five years selling telecoms in the UK channel, and co-founded and exited a telecoms reseller. Paul moved into telecoms in 2007, founded Eurodexx and sold it by acquisition in 2018, and now builds AI systems that run inside phone platforms. TelecomGrowth is part of OD3X.
So nothing needs explaining. Not porting, not LOAs, not why a wholesale margin looks the way it does, not what happens to a base when a competitor reaches your legacy customers first.
More usefully, we have made this journey ourselves. Internet service provision, then telecoms, then AI systems built directly into phone platforms. Repositioning a business so the market accepts what it has become is work we have had to do repeatedly, and it is the work we now do for clients.
- Internet service provision The dial-up era
- Telecoms The channel itself
- AI inside phone platforms What OD3X builds now
Until analogue and ISDN are withdrawn
117
days remaining
31 January 2027 is the forcing event
On 31 January 2027 analogue and ISDN lines stop carrying calls. Every reseller with a legacy base is either moving customers or losing them.
Most are handling it as a migration project. The ones handling it as a repositioning will come out of it selling more, to better customers, at better margin. A conversation about replacing a line is the easiest opening you will ever get to talk about everything else you now sell.
We build the content and the campaigns that turn one into the other.
What we do
- Websites that describe the business you are now
- Positioning that separates you from every other reseller You sell broadly the same platform as everyone else. The difference is service, sector knowledge and how you behave when something breaks. None of it is on your website.
- Pipeline Search, content, LinkedIn, and outbound calling when you want conversations rather than clicks.
- Being found when buyers ask an AI A growing share of buyers ask ChatGPT, Copilot or Google's AI for a recommendation before they run a search. The firms those systems name are mostly not the firms ranking in Google.
Four positions
Where you are on the journey
Five demonstration sites
Rather than show you logos, we build examples. Each demonstration site is a live page for a fictional company, and each worked example shows the problem, the decisions we made, and why.
One client per patch
We will not work with two direct competitors in the same territory. If we are working with you, we are not working with the firm down the road trying to take your base.
